The Yokohama Rubber Company, Limited (横浜ゴム株式会社, Yokohama Gomu Kabushiki-gaisha) is a tire company based in Tokyo, Japan. The company was founded and began on October 13, 1917, in a joint venture between Yokohama Cable Manufacturing and B.F. Goodrich. In 1969, the company expanded to the United States as Yokohama Tire Corporation. The Aspec A300 was the driving force behind its tremendous rise. Branding, especially in Japan, will often use “ADVAN” instead of Yokohama. ADVAN wheels and tires have a strong presence in the aftermarket scene worldwide.
The company has two manufacturing facilities in the United States: one in Salem, Virginia, and another in West Point, Mississippi
From 2015 to 2020, Yokohama was the main sponsor of Premier League football club Chelsea.
In the United States, Yokohama Tire Corporation participates in The American Le Mans Series ALMS and Red Line Time Attack.
Yokohama is the official tire supplier of the IMSA GT3 Cup Challenge, the World Touring Car Championship and Japanese Super Formula.
Yokohama has been the official tire supplier of the Macau Grand Prix Formula 3 Intercontinental Cup race since 1983, with an exception in 2016.
Yokohama Tire sponsors the NBA teams the Boston Celtics and the San Antonio Spurs.
Yokohama is also the official tire partner of former American Le Mans Series GT2 team PTG from 2005 until 2009 season.
Project
Marketing
Client
Yokohama Tires Saudi Arabia
What We Did
Effective marketing, Creative advertising, Awesome marketing content, Perfect production & PR
Made to lead, not follow.
Behind every amazing photo on your feed there was a journey. The GEOLANDAR X-AT is the all-new tire built to help you get out there and find your own perfect moments.
There’s not much better than wrapping a race weekend on a podium, we just hope you have enough room left in the trophy cabinet to fit this one, too!
Find yourself getting lost with GEOLANDAR.
Business in front, party in back… and serious party business at every corner with GEOLANDAR M/Ts. Relentless Fabrication’s Chevrolet Colorado has all the fixin’s for a real good time.
No frills, just the essentials.
Porsche and ADVAN; engineered to win.
Motorsport is at the heart of everything we do. We race to develop the next generation of technology for all of our tires.
